Social media marketing - SMM
Social Media Marketing (SMM) - a set of works to promote business by attracting additional traffic or attention from potential customers to the brand, the company, its products and services through social networks on the Internet.
Due to the new search engine policy, their trust in those sites that have groups in social networks is significantly higher. Accordingly, this brings them to the best positions in search.
How does it work?
- Creating a group or an account
- Developing a unique avatar for the community
- Creation and placement of content posts
- Involvement of users in the group
- Increase in sales
What will be the promotion in social networks
- Increasing brand awareness. It will increase brand recognition and sales of services and goods.
- Analysis of consumer opinion. It will help the company to analyse the opinion of consumers on the products (works) offered and to find a target audience by necessary criteria.
- Feedback from customers. Ability to maintain active feedback with customers.
- Provision of information on promotions, discounts. Timely provision of information on shares, possible changes, discounts and so on.
- Enhancing the reputation of the site. The website's reputation has been enhanced through SMM promotion and its position in search engines has been significantly improved.
- Increasing the site's audience. Creation of a permanent website audience.
Social Media Marketing (SMM)
Tik Tok. The Tik Tok social network is designed to share short videos with audiences with a sufficiently wide age range, so brand promotion in this network can be an effective way for the company to generate revenue.
Instagram. Promotion in Instagram gives a unique opportunity to make an advertising offer to a huge audience, as the number of users of the service every month exceeds 100 million people. The level of activity and involvement in this network is at least 4 times higher than on Facebook.
Why should you promote yourself in Instagram?
- People use this network literally on the move using modern mobile gadgets.
- The core of the audience is young people aged 18 to 29 years.
- The gender perspective is dominated by women.
- 57% of owners check their account at least once a day, and 35% of users do so several times a day.
- Visual content is perceived by people many times faster than text content.
It is also worth remembering that effective promotion of an account in Instagram is a daily and constant work with photos and their descriptions, thematic hashtags, audience growth and likes. And thanks to the feedback left in the comments, potential customers will have more confidence in the brand, which can attract additional traffic to your website and have a positive impact on the purchase of goods or services. All kinds of contests and raffles are also actively practiced here, which increases the number of people interested in purchasing products. This is why advertising in Instagram is a great promotion tool.
Facebook. As you know, Facebook is one of the five most visited websites in the world. The promotion of an organisation in this network will not only be an effective way to attract potential customers to its own website, but also a successful opportunity to find new business partners. The majority of users here are adults with higher education and a stable income level, unlike the young audience of other social networks. Therefore, by choosing Facebook, you create an ideal environment for business development and popularisation. The promotion of groups (pages) will help to significantly increase the number of visitors to your website and expand the geography of consumer coverage.
Advantages of promotion on Facebook:
- The target audience is ready to make all sorts of conversion actions.
- Insignificant competition in the Russian-speaking segment.
- Variety of different promotion tools.
The number of registered accounts on Facebook exceeds one billion. A social network with such an impressive audience can be an excellent platform for advertising almost any product. At the same time, the targeting settings make it possible to target the product exactly to those who are interested in it.
Targeted advertising. It is a unique tool that allows you to create ads and show them to potential customers. Its value is individual and depends on community themes.
Buying and adding posts in other groups. In this case, communities are selected and advertising blocks with links to your group are offered for a fee.
Promotion of records. This is a modern advertising format, which makes it possible to present materials on behalf of the company's community in the user's news feed. This method makes it possible to convey the company's message to people in a visual form. The cost of promotion of records in VKontakte network is formed individually for each client and varies depending on the subject of the group.
Prices for promotion in social networks
The cost of promoting a website in social networks will depend on the type and volume of work being done, as well as the competitiveness of the subject matter. When concluding an agreement on the creation and promotion of a group on Facebook or Instagram, substantial discounts are provided on the prices for the work on the second and subsequent groups.
More detailed information can always be obtained from our qualified managers.